Electronics
ElektronikGruppen has gathered all technical sales of electronic components and systems in the Electronics business area.
EG Electronics is one of the leading distributors on the Nordic electronics market. The business area offers selected components and systems with a hich technical content,
requiring both in-depth technical expertise and knowledge about the customer's operations, as well as reliable and efficient logistics.
Markets and customers
Aside from the four Nordic countries, Electronics has its own establishments in Germany and China. The customers, however, are active in far more geographical markets than these. The business area's customer base is wide, with an emphasis on the telecom, commercial vehicle, industrial automation and information systems industries. Contract manufacturers of electronics are another important customer group.
Presence in Asia strengthened through start-up
in India
One prioritised focus area for ElektronikGruppen is to strengthen its presence in Asia and increase sales to local Asian customers. A sales office was established in Shanghai already in 2004 and a logistics centre was opened in Hong Kong during 2009. These units also support the Nordic organisation in doing business with customers that have based their production in Asia. Through the Products business area, ElektronikGruppen has also had its own production unit in Sri Lanka since 2007.
In the past few years the Group has seen increasingly positive effects of this venture and local sales are rising steadily. As part of the ongoing expansion in Asia, a sales office was opened in Bangalore, India, in December 2009. The office is organised within the Electronics business area but will support all of the ElektronikGruppen’s business areas in their efforts to become established in the Indian market.
Joint sales and product organisation
As of September 2009, the business area has implemented a new organisational structure. The operations in the previous business units Components, Display & System, Österlinds and Networks are gathered under a single brand - EG Electronics. The sales organisation is split into different prioritised customer segments, allowing the sales staff to devote all energy to getting acquainted with each customer's unique situaton and challenges. The sales staff are backed by a joint product organisation with in-depth technical expertise and solid experience of developing value-creating solutions.
Product offering
The business area offers a niched range of components and systems within a number of selected product areas, such as microwave and shielding products, integrated circuits and passive components, fiber optic products and measurement instruments, TFT displays, industrial PCs and storage media, as well as high quality components in connector, sensor and switch technology.
By delivering customer-specific solutions, the business area is able to compete with global component distributors whose offering is typically limited to standard products. EG Electronics therefore works extensively with design-in projects, where technically proficient sales staff and product specialists support customers in their product development with product specifications, prototype development, testing and adaptation of components for customer applications. The business area also offers efficient logistics solutions on a global basis through a central warehouse outside Stockholm and a logistics hub in Hong Kong.