Electronics 

The Electronics business area is one of the leading distributors on the Nordic electronics market. The business area offers niche components and systems with a hich technical content, requiring both in-depth technical expertise and knowledge about the customer's operations, as well as reliable and efficient logistics.

Joint sales and product organisation
The sales operations within the business area are gathered in a joint sales organisation under the brand name EG Electronics. The sales staff have, in turn, been grouped into a number of prioritised customer segments, which means that they can devote all energy to "their own" customers' unique requirements and offer broad solutions with a high customer value. To support the sales staff in their work, there is a joint product organisation staffed by experts with in-depth technical knowledge of the individual products.

Markets and customers
EG Electronics has operations Sweden, Norway, Finland, Denmark, Germany, China and India. The customers, however, are active in far more geographical markets than these. The business area's customer base is wide, with an emphasis on the telecom, commercial vehicle, industrial automation and information systems industries. Contract manufacturers of electronics are another important customer group. 

One prioritised focus area for ElektronikGruppen is to strengthen its presence in Asia and increase sales to local Asian customers. As part of this effort, a sales office was opened in Bangalore, India, in December 2009. The office is organised within the Electronics business area but will support all of the ElektronikGruppen’s business areas in their efforts to build and strengthen positions in the Indian market. 

Product offering
The business area offers a niched range of components and systems within a number of selected product areas, such as microwave and shielding products, integrated circuits and passive components, TFT displays, industrial PCs and storage media, as well as fiber optic products and measurement instruments. The range also includes electromechanical components for use in connector, sensor and switch technology.

By delivering customer-specific solutions, the business area is able to compete with global component distributors whose offering is typically limited to standard products. EG Electronics therefore works extensively with design-in projects, where technically proficient sales staff and product specialists support customers in their product development with product specifications, prototype development, testing and adaptation of components for customer applications. The business area also offers efficient logistics solutions on a global basis through a central warehouse outside Stockholm and a fully integrated logistics hub in Hong Kong.

For further information about EG Electronics, please visit www.egelectronics.com.